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Reckitt Benckiser Looks to Russia for Growth

Company calls it the No. 1 priority of investments in Europe.

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By: TOM BRANNA

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Want to boost market share? Look to the East. Reckitt Benckiser said on Wednesday it hopes to double Russian sales by 2016 as it tries to offset slower European and North American markets. “Russia is the country in Europe that is generating the fastest growth. If we have a choice to invest money in Russia or any other European country, it will go to Russia,” Bruno de Labarre, general manager for Russia and CIS, told reporters. The maker of Cillit Bang cleaning fluid and Nurof...

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